New Capabilities & Shopper Director Africa at The Coca-Cola Company

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The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the positions below:

Job Title: New Capabilities & Shopper Director Africa

Job ID: R-122794
Location: Lagos
Job Type: Full-time

Job Summary

  • This role is responsible for leading the development of Shopper strategies across Africa markets, and development and expansion of new capabilities across the OU(Africa Operating Unit).
  • This role requires a deep understanding of consumer and shopper behavior, market trends, and cultural nuances to create and deliver compelling retail experiences that resonate with the target audiences. 
  • The successful candidate will collaborate with cross-functional teams and external partners to increase sales (weekly+/conversion), also driving customer engagement, build brand value, and enhance the overall Shopper and new capabilities, experience in the Africa region.

What you will Do

  • Enable Weekly + growth for the TCCC Brands in Modern trade, Traditional and On-Premise channels, in a context of multiple Shopper choices.
  • Accelerate purchase (Weekly+ conversion), also with E-Commerce (including eventual/specific opportunities with Food Service Aggregators).
  • Build brand value in Commerce ecosystems, through a brave (differentiated and relevant) and boundless (with Africa scale) approach.
  • Delineate human centric and phygital approaches: think on People at the moment of truth, as a Shopper making purchase decisions, driving experiences in their user journeys to increase TCCC Brands consumption and value.
  • Contribute to build rituals also in-store when brand strategies imply it.
  • Align with the C&CL(Customer & Commercial Leadership) team, the portfolio PICOS (picture of success) detailed per channel and sub-channel for Africa.
  • Ensure effectiveness of PICOS, delivering pieces of commerce experiences providing a seamless integration with standards and/or catalog connecting all our expressions towards buyers.
  • Develop master graphics to drive impact of our Shopper retail/commerce activities in partner with the design team
  • Provide content strategy and the stimuli to boost the Shopper brand activities, namely in-store activations in synergy with C&CL.
  • Elaborate the rightful message matrix (per channel and shopper) required for a successful Shopper Retail activation, both from a brand perspective or from a portfolio perspective.
  • Change management to deploy and activate the new capabilities needed to deploy in Africa OU.
  • Ensure the roll out planes and engagement with key stakeholders to deploy new capabilities across re region such as LearnX, ShopX, ProdX, UMM and others

Role Requirement

  • Qualifications: Bachelor’s degree
  • Shopper academic and/or practice savvy: 10 years of minimum experience
  • Experiences and content development & management, Digital marketing (including Digital commerce and data-driven marketing knowledge and practice): 8 years of experience.
  • Experience in leading roles at Shopper teams: 4 years of experience. Field Marketing experience is a plus.
  • Experience in working in cross-functional and cross-geographical teams.

Skills Requirement:

  • Shopper marketing knowledge and practice
  • Modern trade channel knowledge and practice
  • On-premises channel knowledge and practice
  • Traditional channel knowledge and practice
  • E-commerce knowledge and practice
  • Key-accounts knowledge and practice
  • Think beyond POS and instore activation towards a phygital (physical & digital) consumer-to-shopper E2E path to purchase.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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