Digital Marketing Manager at Seven-Up Bottling Company Limited

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Seven-Up Bottling Company Limited is one of the largest manufacturing companies in Nigeria, producing and distributing some of the nation’s most- loved beverages in the country like; Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea and Aquafina premium drinking water. SBC has recently entered into Home & Personal Care category with the 2SURE brand and launched its first product, a Hand & Surface Sanitizer. Seven Up boasts of nine bottling plants with state-of-the-art manufacturing facilities strategically located across various regions in the country.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos
Employment Type: Full-time
Sector: FMCG

Responsibilities

  • Craft and implement a comprehensive digital marketing strategy that aligns with overall brand and business goals.
  • Identify key target audiences and tailor digital campaigns to meet their needs and behaviours.
  • Define KPIs and success metrics for digital initiatives.
  • Plan, execute, and optimize end-to-end digital marketing campaigns, social media, email marketing, content marketing, and online advertising.
  • Oversee the creation and execution of A/B tests to refine campaign strategies and optimize performance.
  • Monitor and adjust campaigns in real-time to maximize ROI and meet marketing objectives.
  • Develop and implement social media strategies to build brand awareness, engagement, and loyalty.
  • Use analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and report on campaign performance, website traffic, and conversion rates.
  • Conduct regular analysis to identify trends, insights, and opportunities for optimisation.
  • Present findings to senior management with actionable recommendations.
  • Manage the digital marketing budget, ensuring that all initiatives are cost-effective and deliver measurable results.
  • Allocate resources efficiently across channels and campaigns to maximise impact.
  • Track expenditures and provide regular updates on budget status to leadership.
  • Manage content calendars for social media platforms, ensuring a consistent and on-brand voice.
  • Engage with online communities, respond to inquiries, and foster positive interactions with consumers.
  • Collaborate with the content and creative teams to produce high-quality, engaging content for digital channels.
  • Oversee the development of digital assets, including videos, graphics, blog posts, and email newsletters.
  • Ensure all content aligns with brand messaging, tone, and values.

Requirements

  • A minimum of Bachelor's Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field
  • 5 - 7 years of work experience, 2 of which should be in a managerial role.
  • Excellent Communication Skills
  • Strong Interpersonal and People.

How to Apply
Interested and qualified candidates should send their CV to: careers@sevenup.org using the Job Title as the subject of the email

Application Deadline  12th July, 2025.

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